its happening on a regular basis. overwhelming hate and violence. you see the outrage in media and hear it at the water cooler. then you hear "its enough."on the news, on social media,
saying its enough is not enough.
the problem needs a lot of attention but most of what we see is symptomatic solutions. you can take as much advil for a hurt back as you want. while it may temporarily relieve the pain, it won't it heal you. it needs rehabilitation and strengthening. a commitment to a program that ensures as you are healing, you're reducing the chances of reoccurrence.
that is what we are interested in. the preventative solution. this is our charge as a company and brand. this is our responsibility. we want to empower dads and parents to begin and sustain a healthy conversation. we want to reach the youth. we want to set an example and keep it front and center.
we leverage clothing as our messaging mechanism. yes, it seems simple enough and to some maybe too simple. but sometimes thats what we need. a simple start.
we worked with a very talented artist Katie Hopkins to come up with just that. a design you like wearing and one that stands for something. one that can send a message and begin a conversation.
with this design we simply want to stand for peace. why its important. what it means to you. what it means to your family and loved ones. and why its important to pass it along. every time you wear it and every time you talk about it. show it to your kids. show it to your family and friends.
it starts simply with ownership and conversation. its starts with you.
pre-order yours now. available August 5th. youth and women's styles to come.