Gift a Free Beanie

Since 2012, the Red Beanie Bond campaign by fodada has provided over 20,000 red beanies to newborn babies to raise awareness for heart disease—the world’s leading cause of death. Expanded in 2017 to include matching beanies for fathers, this initiative serves as a powerful reminder of the lifelong bond between parent and child and the importance of a father’s health in ensuring he is there to see his baby grow up.

In collaboration with the American Heart Association, the campaign encourages new dads to make a pledge for a healthier future by following "Life’s Simple 7" heart health tips: getting active, controlling cholesterol, eating better, managing blood pressure, losing weight, reducing blood sugar, and stopping smoking.

We invite you to join this movement, which has already impacted over 10,000 families.

Sign up below to receive or give a free red beanie with someone you to promote a lifetime of tomorrows together.